Introduction

A strong digital presence is essential for businesses looking to stay ahead in competitive markets. For a well-known construction company in King County (requests Anonymity), a lack of visibility in local search results and inefficient PPC campaigns hindered their ability to attract new clients. By partnering with Localica, a leading SEO agency specializing in Local SEO, PPC/SEM, and website design, they were able to achieve remarkable results.

Azzam Alqudsi, the marketing analyst and project lead for the construction company, recognized the need for a comprehensive strategy to improve their online reach and conversion rates. Localica stepped in with data-driven insights and industry-leading techniques to maximize their digital performance.

The Challenges

Before working with Localica, the construction company faced several obstacles:

• Low visibility in local search results, making it difficult for potential clients to find them.

• Poorly optimized PPC campaigns leading to wasted ad spend and minimal return on investment.

• An outdated website that lacked a user-friendly interface and strong SEO foundation.

To overcome these challenges, the company sought an expert agency that could provide a tailored approach to enhance its digital marketing efforts.

The Localica Strategy

Localica devised a multi-pronged strategy to revamp the construction company's online presence, focusing on three core areas:

1. Local SEO Optimization

• Conducted in-depth keyword research and optimized local listings for increased visibility.

• Enhanced on-page SEO elements, including metadata, site structure, and internal linking.

• Built high-quality backlinks and improved citation consistency across directories.

2. PPC/SEM Campaign Overhaul

• Restructured ad campaigns with precise targeting to reduce wasted spend.

• Implemented A/B testing for ad creatives, headlines, and landing pages.

• Used conversion rate optimization (CRO) techniques to improve lead quality and lower cost per acquisition.

3. Website Redesign & Performance Optimization

• Developed a modern, mobile-friendly website with an improved UX/UI design.

• Integrated fast-loading features and SEO-friendly content architecture.

• Created compelling service pages and customer testimonials to enhance trust and engagement.

• Develop a strong foundation to handle data processing and collection for dynamic

The Results

With Localica’s expert intervention, the construction company experienced dramatic improvements:

29% increase in user sessions and 6% increase in active time spent

• 78% increase in local search visibility within the first six months.

• 50% reduction in PPC costs while maintaining a higher conversion rate.

• A 3x boost in website engagement, leading to more qualified leads and direct inquiries.

• Enhanced online reputation with consistent positive reviews and improved local listings.

  

  
  

Conclusion

By leveraging Localica’s expertise in Local SEO, PPC/SEM, and website design, the construction company in King County significantly improved its digital presence and business performance. The strategic approach taken by Azzam Alqudsi and the Localica team ensured measurable success, proving that a data-driven and holistic digital marketing strategy is key to sustained growth.

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